Brief Introduction to the world of publishing:
Publishing is the process of production and distribution of literature or information; it can also be defined as the activity of making information available for public view. Traditionally, the term ‘publishing’ referred to the distribution of printed things such as books and newspapers.
The invention of digital information systems and the internet caused the scope of publishing to expand so it now includes electronic resources such as electronic versions of books as well as micropublishing, websites, blogs and video games.
Publishing includes the stages of development, acquisition, copy editing, graphic design, production, marketing and the distribution of newspapers, magazines and so on.
NatMag Publishing House:
The publishing house I have decided to base my research on is called ‘NatMag’ (National Magazine) publishing house. NatMag was established in 1910 by William Randolph Hearst and is altogether owned subsidiary of Hearst Corporation, one of the largest communication companies.
This year, they are celebrating their 100years of publishing. It is one of the United Kingdom’s leading media companies with over 20 brand platforms reaching more than 20million adults every year. They include world famous brands such as “Women’s glossy composition”; “Luxury fashion bible”; “Market leader men’s health”; “Good house keeping” and “Harper’s Bazaar”. All of these magazines can be read through multi platforms including print, online, mobile and social media.
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| Image Og NatMag Publishing House. |
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